What To Include:

WHAT:

Business Name:

WHO:
Who founded the company? Are you the sole owner? Partners? If you have an established team, how many people are on your team? Who are the key players? “Sales Manager, CEO, CFO, Customer Service Director, etc.

WHEN:

When was the company founded? If you’ve been in the same industry for a while, you can consider elaborating on that here as well. “I’ve been a barber for 10+ years.”

WHERE

City, State

WHY

This is a BIG ONE because this is where you tell your story. If you started your business because you noticed a certain segment of the population was being underserved in some way, talk about that here. If you have a mission or vision statement, talk about that here. Talk about any awards/accomplishments. This is where you are selling yourself and your brand to potential customers. Remember, people buy from those they like and trust.